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one company specifically targeting the bay area, samsung, building and hiring in silicon valley as we speak, and as you know, giving apple's iphone a run for its mobile money. but samsung has a much larger plan than just phones. it wants to be all over your house. >> the thing about this refrigerator is our system. >> reporter: like this refrigerator. not merely used to keep things cool. also used to keep you informed. >> our new refrigerator has a screen on it. you can use it as a baby monitor. maybe you want to look up recipes or listen to pandora while you're cooking. all that can be done. >> reporter: and while the company gave us a sneak peek into its next-generation mouse which you'll control with hand gestures, it also fired up its newest vacuum cleaner because when you think about devices communicating with wi-fi, you undoubtedly think about your vacuum cleaner, right? >> our new vacuum cleaner does have a camera on it. and you can control it from your samsung smartphone. so when someone spills the chips at my house, nobody get up. i'll just have the vacuum come out and we'll
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